However you choose a data platform, the most important thing is to have a process. Even if you run your own business and you’re making the choice on your own, you need a plan. This is even more important if there are several decision makers. The only way you can know if you made the right choice is to plan the criteria before you start looking at candidates. This applies to recruitment too, but you likely give more thought to recruitment than you do to procuring software. Why is that?